Marisela Rosales Lawson is Managing Director and Head of Strategic Initiatives and Innovation at Cabrera Capital Markets (CCM), a global investment bank and institutional brokerage firm. She brings more than 25 years of experience helping Fortune 500 and global enterprises transform through data, analytics, artificial intelligence, and enterprise technology.
In her role at CCM, Marisela leads strategic initiatives focused on leveraging AI and emerging technologies to drive growth, efficiency, and innovation across the firm’s revenue-generating businesses. She is currently leading the development of an AI platform to support the launch of a new real estate fund and works closely with senior management and Managing Directors across the platform to identify high-impact opportunities, advance new capabilities, and strengthen long-term business performance.
Prior to joining CCM in 2026, Marisela was a Managing Director in PricewaterhouseCoopers’ Transformation and Technology practice, where she advised executive leadership teams across North and South America on enterprise data strategy, AI adoption, and digital transformation. Her work spanned the high-tech, insurance, manufacturing, and legal sectors.
Earlier in her career, Marisela was the Founding Partner and CEO of Sagence, Inc., a data management and analytics consulting firm acquired by PwC in 2022. At Sagence, she advised Fortune 500 clients on global data strategies and operating models that helped position organizations to capitalize on the AI era and deliver measurable financial and operational results.
As a Chicago-based executive, Marisela is passionate about giving back to her local community through education and the arts. She currently serves as a Board Member of the Big Shoulders Fund and as Vice Chair and Trustee of the Merit School of Music.
Marisela holds a Bachelor of Science in Computer Science from DePaul University.